Logic Men vs Feelings Men: who’s needed more?

17 04 2009

Short summary of “The MFA Is the New MBA” by Katherine Bell (HBR Senior Editor).

In the article she describes how useful right-brain-sided people are for companies and states 4 lessons a Logic Man (MBA) might learn from a Feelings Man (MFA):

  1. Criticism acceptance (hear what people say).
  2. Understanding motivation (remember about hidden desires and motives).
  3. Engaging an audience (lead the story but ask customers for ideas).
  4. Constant and critical review of your ideas (don’t let your imagination shelter your eyes).

Nice article, highly recommended for reading.


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