Short summary of “The MFA Is the New MBA” by Katherine Bell (HBR Senior Editor).
In the article she describes how useful right-brain-sided people are for companies and states 4 lessons a Logic Man (MBA) might learn from a Feelings Man (MFA):
- Criticism acceptance (hear what people say).
- Understanding motivation (remember about hidden desires and motives).
- Engaging an audience (lead the story but ask customers for ideas).
- Constant and critical review of your ideas (don’t let your imagination shelter your eyes).
Nice article, highly recommended for reading.
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