We buy opportunies, not goods


Got this idea like a flash last weekend:

We buy opportunies, not goods.

I’m 99,9% sure that idea already came to somebody’s mind, but! it’s always important to understand it by yourself.

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Mahatma Gandhi about the customer


A customer is the most important visitor on our premises.

He is not dependent on us. We are dependent on him.

He is not an interruption in our work – he is the purpose of it.

We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him.

Mahatma Gandhi